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| The main principle upon which we’ve built VinElla is finding wines that have been overlooked in our distributors’ catalogs. As we researched the idea of VinElla, traveling around the region and visiting wine shops, Judye remarked, after we had visited about a dozen, “Why do I see the same wines in every shop?” “Exactly,” I said. So, we’re constantly tasting, digging, actively seeking out wines you may have never seen before. The fact that we don’t carry a bottle is never a comment on the quality of that wine. Many, many wines that I’ve dearly loved (and sold like hotcakes!) in other shops are not on our shelves here because they don’t need to be. They’re well represented elsewhere.
When you come to VinElla, we want you to have that thing that’s kept us engrossed in and passionate about wine: a sense of discovery. That’s our mission: underexposed wines that are imminently and immediately drinkable and that wear reasonable price tags. Whenever you come to this website, be sure to check here and see what we’ve discovered lately!
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